Some people consciously start shopping with a list and keep the quality in mind. Others suddenly throw everything in the basket out of impulse – true to their habits – or under the influence of emotions.
Almost any purchase decision makes it increasingly difficult to cope with the vast selection that unfolds before us. To shop around continuously is essential; however, many factors can influence our decision process.
We were curious to find out how you make your purchasing decisions, and we asked you about the aspects that affect the way you do your shopping.
According to 25% of the research participants, the type of a given product or service determines how they will decide. 5% of respondents consider quality important, while 62% decide on the most favourable price and quality.
When you shop, what do you usually keep in mind?
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